Privacy Policy

Last updated: 31 July 2026

1. Introduction

Chitra ("Chitra", "we", "us", or "our") operates an AI-powered social media post generator. You describe the post you want, and Chitra writes the caption and hashtags and generates a matching image using your saved brand kit. This Privacy Policy explains what information we collect when you use our app and website (together, the "Services"), how we use and share it, and the choices you have. By using the Services, you agree to the practices described here.

2. Information We Collect

We collect the following categories of information:

  • Account information. Your mobile phone number (used as your unique account identifier and verified via a one-time password), and any profile details you choose to add such as name, email address, date of birth, gender, profile picture, and language preference.
  • Brand kit. The brand details you save so posts come out on-brand — your business name and description, brand colours, tone of voice, target audience, and any logo you upload.
  • Prompts and uploads. The instructions you type or dictate, any product or reference photos you upload, and the conversation history of a post as you refine and regenerate it.
  • Generated content. The captions, hashtags, and images Chitra produces for you, which we store so you can revisit and reuse them in your post history.
  • Connected social accounts. If you choose to connect a Facebook or Instagram account for publishing, the access tokens and page/account identifiers needed to post on your behalf. Tokens are encrypted at rest.
  • Technical data. Information generated through your use of the Services, such as approximate timestamps, session tokens, and basic device or browser information needed to operate and secure the Services.

3. How We Use Your Information

  • To create and secure your account and verify your identity via OTP.
  • To generate captions, hashtags, and images from your prompts and brand kit.
  • To store your post history so you can revisit, refine, and reuse what you created.
  • To publish posts to the social accounts you explicitly connect, when you ask us to.
  • To review and approve new accounts before granting access to the post generator.
  • To communicate with you about your account and important service updates.
  • To detect, prevent, and address fraud, abuse, and security issues, including rate limiting.
  • To comply with our legal and regulatory obligations.

4. AI Processing

Your prompts, brand kit details, and any reference images you upload are sent to third-party AI model providers to generate the caption, hashtags, and image for your post. These providers process this content to return a result to us and act as our processors under their own terms. We do not use your content to train our own models. Please avoid including sensitive personal information in your prompts or uploads.

5. Account Approval

New accounts are reviewed by an administrator before the post generator is enabled. To do this we process your phone number and any profile details you supplied, and we may contact you on WhatsApp or email once your account is approved. Until approval, your account exists but cannot generate posts.

6. How We Share Information

We do not sell your personal information. We share it only:

  • with AI model providers, to generate the content you request;
  • with the social platforms you connect, to publish the posts you choose to publish;
  • with service providers acting on our instructions to operate the Services (for example hosting, messaging, and email delivery);
  • where required by law, regulation, legal process, or to protect the rights, safety, and security of our users and the Services;
  • in connection with a merger, acquisition, or sale of assets, subject to this Policy.

7. Data Retention

We keep your information for as long as your account is active or as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Your brand kit, uploads, and generated posts are retained until you delete them or delete your account. When you delete your account, we deactivate it and remove or anonymize your personal details; certain records required for accounting and legal compliance may be retained in a de-identified form.

8. Your Rights & Choices

  • Access & correction. You can view and update your profile and brand kit at any time from within the app.
  • Deletion. You can delete individual posts, and you can delete your account from the app, which deactivates it and anonymizes your personal data as described above.
  • Disconnecting accounts. You can disconnect a linked social account at any time, which revokes our ability to publish on your behalf.
  • Communications. You can opt out of non-essential messages; we may still send service-related notices.

To exercise any right, contact us at info@gyanee.ai.

9. Security

We use reasonable technical and organizational measures to protect your information, including encrypted transport, encryption of social access tokens at rest, and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Cookies & Local Storage

We use your device's local storage to keep you signed in (for example, storing your session token) and to remember basic preferences. Clearing your browser or app storage will sign you out.

11. Children's Privacy

The Services are not directed to children under the age of 18, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us so we can remove it.

12. Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, notify you through the Services. Your continued use after changes take effect constitutes acceptance of the revised Policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your information, contact us at info@gyanee.ai.